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Apple TV enabled for movie purchases

Written by Luck Kanthatham

Thursday, 01 May 2008

Apple TV enabled for movie purchases

It's been a long time coming but the feature you'd been requesting for is here.

Apple TV is now enabled to allow movie purchases. No longer do you have to buy movies via iTunes then sync to your Apple TV. You can now do this directly on your favorite device. As far as pricing goes, new releases will be available for $14.99 and older titles for $9.99. Sadly, you still can't buy HD titles. I'll say give it a few more months.

The news came on the same day as the announcement that new movies can now be purchased on iTunes the same day as the DVD release . So now there's absolutely no reason to go down to the video store to buy DVDs. Just turn on your Apple TV and your purchases are just a few clicks away. Can it get any better than this?

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Comments (4)

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written by Steve Haney , May 02, 2008

Yes, I think it can get better. How about standard and hi-def versions available for rental AND purchasing, all day and date with the DVD release? Or even better, day and date with the theatrical release? I think that once the latter happens, we'll be in movie fan nirvana.

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written by MILE , May 03, 2008

Sorry, I think that's totally unrealistic and not going to happen, Steve...! smilies/wink.gif

But one thing they could do to improve the experience is to actually include the full package, the same you get when you buy the DVD -- all the extras and everything else!! Right now the only thing you get is the movie, no extras, no documentaries, no interviews...that kinda sucks...!

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written by Luck Kanthatham , May 03, 2008

True, true...

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written by Pigumon , June 27, 2008

This is mostly a reply to the picture, I still don't understand why people think not having a hard copy (dvd) is such a great thing. This is like the whole Bill Gates "no one will read a newspaper or magazine" thing. That's never gonna happen. Eventually tech will finally catch up with what we already have, and we'll have a big future e-ink sheet of tech that is a the same as a newspaper. But it'll still be a newspaper. It's a little different with movies and music, but still, when the hard drive fails, I want my DVDs and CDs ready to reload my content, DRM-free.

While the ease of use of an AppleTV NAS filled with all our media is great, it doesn't mean we don't want to "own" a dvd just in case.

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