You are ok so far. There should be NO new menu items.
Did you try and login using Termial to the ATV -
using
ssh -1
frontrow@your_apple_tv_ip_address ?
This patchstick is the starting point to allowing you to install such itmes as ATVFiles.
All of the plug-ins are under reconstruction for the new Take 2 interface.
Once you have successfully logged into the ATV then you can follow the instructions I left (Fugu) to place the ATVFules installer in the /frontrow directory and then install it.
More after I see how much you understand about what it is you are trying to do a...
if you were in fact able to find/copy the required files to the patchstick AFTER cloning the image TO the patchstick then you are doing fine....
ATVAndrew